What are the key elements of a successful small business website?
Updated: May 28, 2019
There are essential elements that make your website successful and sets you apart from your competitors.
Create an engaging and stunning looking homepage.
See your homepage like your storefront - it gets people into the door. The first impression is the most important and will either attract or repel viewers. Focus on giving your website a professional look which is consistent with your brand. Use colours that are prominent in your brand logo.
Make your site clutter free.
Less is more. A small business website design should be simple yet captivating. Too much information or a complicated design can overwhelm the viewer. White space is your friend.
Why are you better than the rest?
People want to know who you are. The ABOUT page of your website gives you the opportunity to let customers know why you are better than the rest. Be informative and discuss your history, experience and whatever else sets you apart.
Have an action button to your products and services.
The next thing people want to do when they enter your page is browse your shelves. Make sure there is a clear call to action button that will take them to a page where they can learn more about your products or services.
Have a quick site load time.
Viewers get impatient if a site takes too much time to load. Ensure that your small business website design and pictures have the right server infrastructure to support it.
Display your customer reviews.
Your website can display how good your products and services are all day long, but it will never be as effective as when they hear it from your existing customers. Customer reviews are an immensely powerful marketing tool.
Display your contact details clearly.
Have a clear link to on every page for your contact details like email, phone or address. People like to choose, so offer as many options as possible. Display social links for them to get in touch by Facebook or Instagram. A map can be crucial for those who want to visit you in person.
Can Google find your side easily?
Clear content, proper URLs and relevant keywords will allow search engines like Google to display your small business website with ease. Website design for small business should include at least basic SEO (Search Engine Optimisation).
Drive more traffic with a blog.
A regularly updated blog is one of the essential tools for a business to drive more traffic. If your blog is well managed, regularly updated and contains interesting articles you will get a higher ranking on the search engine results pages.
There are plenty of other aspects that you might want to add to your small business website. But getting the above recommendations in place will get you heading in the right direction.